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FIRST is a web based software application that addresses the incremental finance and insurance revenue the dealers are missing. Constructed under the direction of industry experts in sales, Finance & Insurance (F&I), and customer relations management (CRM),FIRST provides invaluable orginization of the day to day operations in both sales and business office activity.

FIRST software has been created to fill the void. It is a comprehensive software package the integrates customer relations management (CRM), Finance & Insurance log books, deal tracking and deal renewals.