MJL Enterprises Inc. was established in late 2004. Since that time we have continually tested and upgraded FIRST (Finance & Insurance Reporting & Sales Tool) to provide you with the most complete and up to date reporting and sales tool available. Recent integrations with Dealer Access and Curomax, and the pending integration with Route One, enables FIRST to truly optimize your dealerships information. FIRST provides time management, increases accountability, maximizes profits and customer satisfaction.

FIRST has been designed with the following dealerships in mind; Automotive, RV, Marine, Farming, Motorcycles, and Heavy Equipment. If you find yourself in any of the listed fields or require assistance in another related industry, please contact Michele and she will help put your dealership FIRST.



What is FIRST?
  • FIRST is the right tool at the right time
  • It is a product designed to increase aftermarket F & I and vehicle sales.
  • FIRST will dramatically enhance profits from these critically important sectors of the business.
Why should I use it?
  • It will deliver prospects to your desktop through an online software tool
  • It is tailored to your customer contact schedule
  • It will facilitate a structured and logical follow up sales pattern
  • FIRST increases sales and profits
  • FIRST provides complete control and immediate feedback on critical day to day operations and after market sales
  • FIRST is available now, is online, is easy to use and requires no installation

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What does it do?
 With FIRST Dealers will:

  • Significantly increase F&I revenue
  • Track and report F&I deals, calls, and profits
  • Ensure business manager accountability
  • Allow scheduled contacts with all customers
  • Ensure salesperson accountability
  • Track and report salesperson calls
Why now?
    FIRST could not have come at a better time given three current industry trends:

  • Difficult financing due to higher debt servicing.
  • Banks reducing financing reserves
  • More buyers with credit problems
© MJL Enterprises Inc.