What is FIRST?

• FIRST is the right tool at the right time
• It is a product designed to increase aftermarket F & I and vehicle sales.
• FIRST will dramatically enhance profits from these critically important sectors of the business.

Why should I use it?

• It will deliver prospects to your desktop through an online software tool
• It is tailored to your customer contact schedule
• It will facilitate a structured and logical follow up sales pattern
• FIRST increases sales and profits
• FIRST provides complete control and immediate feedback on critical day to day operations and after market sales
• FIRST is available now, is online, is easy to use and requires no installation

What does it do?
With FIRST Dealers will:

• Significantly increase F&I revenue
• Track and report F&I deals, calls, and profits
• Ensure business manager accountability
• Allow scheduled contacts with all customers
• Ensure salesperson accountability
• Track and report salesperson calls

Why now?

FIRST could not have come at a better time given three current industry trends:


• Difficult financing due to higher debt servicing.
• Banks reducing financing reserves
• More buyers with credit problems